Be among the first to discover DAISY by Leddel Designs.

July 28, 2026

 

Created with retailers in mind, Daisy makes it easy to refresh your showcases with a collection that’s both eye-catching and simple to merchandise. With customizable birthstone styles, coordinated sets, and curated package options, you can quickly build a display that attracts attention and gives your customers even more reasons to return. 

Daisy makes adding a new collection to your showcases simple. Many of the styles are available in all 12 birthstones, giving your customers a personalized option for birthdays, anniversaries, graduations, Mother’s Day, and everyday gifting. Instead of stocking completely different collections, you can offer a wide variety of looks with a cohesive, easy-to-shop presentation.

Ready to get started? We’ve made that easy, too.
Our FRESH PICKS PACKAGE features a hand-selected assortment of Daisy favorites, giving you an effortless way to introduce the collection to your store. Prefer to build your own assortment? Simply choose 12 Daisy styles that best fit your customers. Either way, you’ll receive the custom Daisy display free of charge, creating a colorful, inviting presentation that encourages customers to browse, discover, and buy. 

Whether you’re looking to introduce a new everyday jewelry collection, expand your birthstone selection, or refresh your showcases with something unique, Daisy offers a flexible merchandising solution backed by the quality and service you’ve come to expect from Leddel Designs.

Let DAISY brighten your showcases.

Contact Leddel Designs at karen@leddel.com or call us at 650.571.1155 to learn more about the collection, merchandising packages, and wholesale ordering options.