If it’s that easy to get a custom piece of jewelry the question then becomes, what benefits can I get from offering custom jewelry in my store?

March 11, 2026

 

Many jewelers can attribute more than 90% of their business to custom jewelry (Lisa Krikawa, Custom Jeweler). I’m not saying that if you offer custom jewelry you will automatically be making tons of sales and have a line out the door. But many of the jewelers we at Leddel Designs work with, earn 50% of their revenue by offering these made-to-order custom pieces. There are a lot of benefits for offering custom, a few of them are:

• Increased customer satisfaction- Customers love the quality of the work and the ability to design their own ring. 
• Increased closing ratio- Starting the custom process keeps customers from shopping competitors. One salesman told us: “Our closing ratio is incredible. 60% for our store, 70% for myself.”
• Address customer’s fears- Curb customer’s concerns about their custom ring by utilizing our free CAD renderings. They can see the final result and request changes to be made before the ring is done. (There is also an option to produce a wax model if needed)
• Less stagnant inventory- Simplify your cases by stocking your best selling rings and let the custom ring manufacturer produce the unique and trending styles.

The best news of all is that it doesn’t break the bank. Custom jewelry pricing is comparable to prices of jewelry you already have in your store. And because these prices are mainly dependent on the price of the metal and stones, you can customize the ring to fit your customers’ budget.